What is SEO?
First things first, SEO is an acronym for “search engine optimization.”
Search engine optimization is simply the process of taking your website from where it is today and improving it (“optimizing” it) to rank higher in search engine results pages when people search for keyword phrases related to your site.
SEO takes your site from A to B
How do you optimize for search?
The simplest way to do this is to understand what factors search engines use to rank websites. This is to understand the factors that make up their algorithms (giant, complex math formulas that sort out the internet’s content), then make your website better for each of those factors.